Web Survey Bibliography
As response rates to surveys continue to decline (Groves, 2006; Link, Mokdad, Kulp, & Hyon, 2006), researchers have examined a number of factors that might increase respondent cooperation (Singer, Hoewyk, Maher, 2000; Bosnjak & Tuten, 2003). For example, there is a growing body of literature discussing optimal call times for telephone household surveys (Weeks et. al., 1987). With the increasing use of web surveys, it is surprising that there is a paucity of literature about how to increase survey response using paradata, such as the timing of when an email and all reminder notifications are sent to respondents. It may be that when an email notification is sent impacts survey completion rates. It may also be important to send many notifications to prompt survey respondents. In order to address this research question, we alternated the day of the week for sending out email notifications and reminders for a recent web survey conducted for the Advanced Technology Program (ATP) at the National Institute of Standards and Technology (NIST).
For this experiment, individuals were allocated into three groups – email correspondence was sent to Group one on Mondays, Group two on Wednesdays, and Group three on Fridays. Each respondent was sent a survey invitation email and all nonrespondents were sent a maximum of three follow-up reminder emails. Researchers will examine the experimental results to determine: 1) whether a single group generated a higher response rate; and 2) whether the groups differed with respect to the number of reminders required to gain cooperation. Preliminary results suggest that Friday mailings produced higher response rates but required more reminders to achieve this level of cooperation.
European survey research associaton conference 2007 (abstract)
Web survey bibliography - Conference proceedings (83)
- The Influence of Human Cues on Drop-out and Answer Behaviour within Web Surveys; 2008; Oesterlau, T., Geißler, H.
- Sampling for web surveys; 2007; Rivers, D.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.
- Mobile Phone Data Collection; 2007; Lavine, S.
- Effects of Offering Web Questionnaires as an Option in Enterprise Surveys: the Swedish Experience; 2007; Erikson, J., Furubjelke, E.
- Using the Web for Surveys of Medical Providers; 2007; Narayanan, V., Giambo, P., Fry, S., Crafts, J.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Maximising respondent engagement: The use of rich media; 2007; Reid, J., Morden, M., Perez Echeverria, A.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Weighting an Internet Panel Survey on Drug Use and Abuse; 2006; Gordek, H., Williams, Ri. L., Dai, L.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Electronic Voting Machines – A comparison applying the principles of computer-human interaction...; 2003; Callegaro, M., Peytcheva, E.
- More than a thousand words? Visual cues and visual knowledge; 2002; Prior, M.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Best pracices in disk-by-mail surveys; 1992; Witt, K. J., Bernstein, S.
- Customer satisfaction research using disks-by-mail; 1989; Zabdan, P., Frost, L.